Mortgage Marketing and Advertising: A Material Approach to Realtors
In the mortgage business, your service is intangible. A realtor cannot smell, touch or feel your service. Many loan officers struggle with this. You depend on your words to convince realtors of your worthiness. And realtors are quick to judge if theyll even entertain the idea of getting to know you ... more...

Loan Officer Training: How to Use Open Houses to Meet Agents
If youre searching for a proven method that leads to fast results, than this article is for you. Many times I come across loan officers who are either new in the industry and need to earn immediate income or who joined during the height of the refinance boom and now needs to build purchase business ... more...

Mortgage Banking: Is It for You?
Are you quick with calculations and always ready to help people? If youre good with numbers and have great organizational skills, a career in mortgage banking may be a great idea. Most people who work in the mortgage banking field are residential or commercial loan officers.A mortgage loan officer ... more...

Mortgage Marketing and Advertising The Magical Ingredient
Do you offer superior service, consistently close loans on time and overall are more adept than your competitors, yet youre struggling to figure out the mortgage marketing and advertising puzzle?For many loan officers, marketing is a real puzzle. Your expertise is in pricing loans, closing them ... more...

Desperately Seeking Good Leads, The Adventure Driven Loan Officer
As loan officers, the word lead is by far one of the most common words we use during the day, it is the topic of many of our conversations, it is praised and cursed, it is good and it is bad, it is loved and it is hated, on bad days it is hard to find, and on good days it falls right into our lap ... more...

Purchasing Real Time Mortgage Leads
If you are a loan officer or mortgage broker, you may have played around with the idea of purchasing mortgage leads.You, like many loan officers in the mortgage industry, may be a little skeptical when it comes to buying mortgage leads from a mortgage lead company.You probably have heard all the ... more...

Buying Fresh Mortgage Leads
Mortgage leads can be bought in quite a few different varieties. And depending on which loan officer you ask, some are better than others.If you buy leads in bulk, most likely you will be buying old or recycled leads.Mortgage leads can also be bought by way of cherry picking, where you can actually ... more...

Non Exclusive Mortgage Leads
When borrowers supply their forms of request for a mortgage loan, lead providers generate leads from the data supplied by borrowers and mail them to several brokers or lenders. Very often these leads get recycled, as they move from one broker or loan officer to the other. Such leads are known as ... more...

Mortgage Leads for New Loan Officers
If you are a loan officer and you are new to the business, one thing you may be short on is leads.Leads can be obtained in many ways. Through customer referrals, networking groups, family members, friends, etc.However, for a new loan officer, you may need to jump start your business, and investing ... more...